originates from a local bike store in a smaller Danish city, and the shop is widely renowned for their high level of service and a wide range of products.

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In 2009 the owners of the physical store decided to expand their business by introducing a webshop by which they wanted to reach even more costumers. The webshop immediately resulted in an explosive growth in sales.

Mobile Web Shop

Due to the fact that mobile ecommerce increases, decided to launch a mobile edition of their webshop in 2011. The new mobile solution makes it easier for the users to navigate in the webshop when using their smartphones. Everything unnecessary has been cut out of the mobile edition of the webshop, so it only shows the most important features on the screen. This makes it easier for the costumers to surf the webshop without zooming in and out on the smartphone all the time.

Conversion Rate Increased by 34 %

There is no doubt that it has become much easier to buy bikes, helmets, and clothing after the new mobile webshop has been launched. In only one month the conversion rate increased with 34 % compared with the rest of the year. Within the first month the mobile webshop has contributed with 9 % to the overall turnover. Before the launch of the mobile webshop this number was only 3,5 %, meaning that orders from the mobile solution increased 60 %.

Shop Anytime – Anywhere

The bestselling items on the mobile webshop are minor and easy-to-buy products that do not demand major decisions. Popular items are accessories and equipment such as lights, mudguards, helmets etc. However, more expensive products are also bought via the mobile webshop. For instance many bikes has been sold, and the most expensive one is a road bike that costs a little less than € 1.500,-. In other words costumers are keen to buy almost everything on their smartphone.

Close Cooperation

The launch of the webshop and the new mobile solution was carried out in close cooperation between the owners of and the employees at MCB. 

The cooperation is very much appreciated by Anders Hillingsoe from

“The MCB consultants are not just great – they are brilliant! We have earlier experienced that our webshop wasn’t performing 100 %. After one meeting with MCB everything changed by 300 % - they simply see the world, or at least the world of e-commerce, through a totally different view than we do. They always have at least three good suggestions on how to solve our problems and generate more sales.

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MCB is a web company with headquarter in Denmark and a branch in Vietnam. All together we have more than 60 competent and committed colleagues striving to develop the best possible web solutions for our customers. We work hard to develop, design and produce leading website and webshop solutions. We value customer driven development of our platforms, ensuring competitive solutions that increase our customers businesses. We closely follow the development in the market in order to deliver high quality and long lasting products.
You are always welcome to contact us regarding our company and vacant positions.

4th floor, No. 39
Tran Quoc Toan Street
Hoan Kiem District
Hanoi Vietnam

Denmark - Holstebro
Lægårdvej 86 B
DK-7500 Holstebro

Denmark - Århus
Rosenkrantzgade 23 4. sal.
DK-8000 Århus C